Think about how you have new customers, old customers, loyal customers and potential customers. All these different groups don't need the same information. This is where a full funnel content strategy comes in. Content Marketing Funnel Infographic To make things easier to understand, we’ve put together a content marketing funnel infographic. Take a look below and feel free to read the following for more details on the individual elements of the content marketing funnel infographic: Stages of the content marketing funnel infographic Share this infographic on your website.
The complete content funnel is divided into three main Latest Mailing Database Sections: Top of the Funnel Content Awareness Stage Middle Funnel Content Consideration Stage Bottom of the Funnel Decision Stage Funnel Content Marketing Top Funnel Content Marketing Funnel Top Funnel Buyer Awareness Stage Top of the funnel content is about creating awareness. Your goal is to get as many people as possible aware of and interested in your brand. You are not giving them a hard sell. Instead, it's all about passive engagement. It's about building trust. Top of the Funnel Content Marketing includes: SEO Blog Posts Social Media Videos Infographics.
Roundup and Interviews Guest Posts Middle of the Funnel Content Marketing Middle of the Funnel Content Marketing Funnel Buyer Consideration Stage Middle of the Funnel Content that speaks directly to your target audience. Most people who engage with top-of-funnel content don't buy anything. The middle of the funnel content is for those who will. You start talking about why your product works and compares it to other brands on the market. Middle of the Funnel Content Marketing Includes: How-To Articles and Videos Original Research Gating Guide (Subscription Based) Welcome Series Email Webinars and Events Bottom of the Funnel Content Marketing Bottom of the Funnel Content Marketing Funnel Buyer Decision Stage Bottom.