Amazon The European Retail Alliance will unite data and customer experiences Tags retail sales stores amazon read later usa phone list 0 adxs saludfestival.com Health Festival SaludFestival celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. Amazon is the protagonist of the nightmares of many industries. Perhaps the first to fear usa phone list were the industries linked to the book. From publishers to bookstores, whether independent or linked to a chain, everyone seemed to have a certain resentment about what Amazon could or could not do with its sales figures. But just because they were the first doesn't mean they were the only ones. Markets as diverse as supermarkets, online advertising or retail in general have been added to the list of industries that fear the Amazon effect. And it is that perhaps, along with the world of books, this is the niche of retail.
Stores - and not just e-commerce stores - have seen how Amazon's irruption in their respective markets has ended up having an impact on what they do and how they do it, and also on their sales figures and their relationship usa phone list consumers. . Probably one of the easiest ways to see this is to look at how Christmas campaigns have changed in recent usa phone list years and how people buy and sell. The fact that Black Friday entered Europe, to give another example, is also usa phone list linked to what Amazon has done in recent times. And how can retail position itself against this? Is there any way to reduce the impact of the giant or position yourself against it? An alliance between competitors European stores believe that the solution could be to ally themselves, to create a kind of joint front against Amazon. This is what the European Retail Alliance has just done, a kind of association whose objective is to position itself against Amazon and fight against the giant.
The organization has MediaMarkt and Fnac (also owner of Darty) behind it, two companies that initially compete with each other but have buried the hatchet to fight against Amazon. As they point out in Warc, none of the players have directly pointed to Amazon as the usa phone list to beat, but the movement can be easily read in this sense, as usa phone list as those information touches are missing. How do they seek to achieve it? What will they do? They will basically cooperate in research, in white marks and in data collection. In addition, they want to create a shopping experience that is unique and different both online and offline. But that is not the only point of the alliance, since if you read the way in which they are presented - and among the characteristics that they include in Warc - you can also see a certain local positioning, a shoot for us against them.